EquiConsulting is incredible proud to work with a number of leading equestrian brands, events and riders.  From dressage to eventing, insurance to construction, and even non-equestrian brands, EquiConsulting offers packages and services for all.

Below is just a selection of some of the EquiConsulting clients we are currently working with.


Shearwater Insurance Services Ltd

EquiConsulting’s first client, Shearwater Insurance provides insurance products to the equestrian industry and beyond, offering everything from horse insurance to home insurance.
EquiConsulting oversees all marketing and sponsorship activity for the brand, and is pleased to be able able to collaborate with Chloe Chubb of G-Gee PR on the PR and Social Media elements.

Equine Construction

Originally introduced to Equine Construction owners by Shearwater MD, Jeremy Lawton, EquiConsulting was taken on to look at the SEO (Search Engine Optimisation) and Google AdWord marketing.  The relationship and role has quickly expanded to Sarah taking a key role in business development, marketing, sponsorship and social media.

Equine Planning

Sister company to Equine Construction, the launch of Equine Planning in early 2017 saw EquiConsulting take up the planning challenge as well.

Equine Register
Equine Register

Equine Register is the leading provider of national identification, registration and traceability services to the equine industry and governments.  Defra’s partner in delivering and managing the Central Equine Database (CED) and National ChipChecker on behalf of the UK Government and Devolved Administrations.

Sarah has been seconded as Head of Marketing for the Equine Register as they launch their services to the UK’s equestrian community in late 2018.

Childeric Saddles

EquiConsulting manages the social media channels for luxury French sellier, Childeric Saddles UK.  Working with the core team of saddle specialists and the PR experts at MirrorMe PR to offer an engaging social platform.

Equine Products UK Ltd

EquiConsulting was recommended to Equine Products by Caroline Powell to support the brand with mainstream equestrian social media support and content marketing support, during the 2018 season.

Little Bear’s Daycare

A non-equestrian brand for EquiConsulting, Little Bear’s offers a high end group of daycare options for children from 3 months to 11 years across London.

EquiConsulting offer the group website management, SEO, marketing, copy writing and social media services.


British Event Organisers Association

EquiConsulting ran a series of Social Media and Customer Experience work shops for the British Eventing Organisers Association at the start of the 2017 season and continues to provide support and consultancy for a number of different British Eventing venues around the country.

Little Downham Horse Trials

Sarah first started working with Little Downham Horse Trials in 2012 when the event was awarded it’s first CIC** and International status.  At this point Sarah was tasked with building a new website, running the social media channels and recruiting sponsors.

EquiConsulting/Sarah now works with the horse trials, Ely Eventing Centre and Tina Ure on a much bigger scale, including volunteer management, sponsorship management, full PR, marketing and social media support, as well as building and managing an online booking system in partnership with Delabond Technology.

Event Rider Masters

Sarah was part of the team delivering the social media coverage for the 2016 and 2017 ERM series.

Working both on-site at British events and remotely for the European legs providing Twitter commentary and engagement, Facebook content and Instagram support.


EquiConsulting took on the sponsorship management and PR/Marketing of Keysoe’s British Eventing and International Dressage and Show Jumping fixtures in late 2017.  We are pleased to have brought on-board a number of new and high profile equestrian sponsors to the venue.

Stratford Hills Horse Trials

EquiConsulting initially built Stratford Hill’s new website in 2015 and supported the local event with social media services.  This is now extended to full website, social media and PR support for the event from 2018 onwards.

Land Rover Blair Castle International Horse Trials

Sarah was approached by the Blair team as the recommended partner to deliver an engaging social media strategy for during the event.  EquiConsulting produced and managed a team of onsite and remote content creators and social media managers to deliver multi-channel engagement.


Imogen Murray – M.S.Team Eventing

EquiConsulting manages all PR, Media and Sponsorship activities for Imogen Murray/M.S.Team Eventing.

This service extends to website development and management, content creation and social media management.  We travel to a number of the larger events to support the team both on site as well as remotely.

Austin O’Connor – Attington Stud

EquiConsulting was engaged by Attington Sport Horses and, Irish Olympian, Austin O’Connor to promote their new all-weather cross country arena, produce an online booking system, manage their existing website and develop their social media presence.

A great project to be involved with, working at the elite end of the sport, and collaborating with Delabond Technology on another booking system and Lorraine Porter Photography for content.

Tower Hill Equestrian Logo
Anand Patel – Tower Hill Equestrian

Essex based Dressage yard and home of Anand Patel, international dressage rider, EquiConsulting was engaged to build a new website and social media channels for Tower Hill and Anand.

Anand is also one of the elite level riders that EquiConsulting represents for PR and Sponsorship, with an aim of raising the rider’s profile both in the UK, Europe and India.

Alexander Whewall

Sarah was introduced to Alex by Lucy Hall Photography to take on raising the profile of this exciting up and coming rider.  Sarah now managed Alex’s social media, media engagements and sponsorship.

Caroline Powell

EquiConsulting’s most local eventing client.  Sarah delivers social media support for Olympic medallist and CCI**** winner Caroline Powell.

Line Anderson

EquiConsulting support up and coming Swedish event rider Line Andersen with website and media services.

Sarah Gairdner – Danesmoor Eventing

EquiConsulting we engaged by Sarah Gairdner to develop a new website and brand for the eventing yard.  Migrating the brand from Danesmoor Sports Horses to Danesmoor Eventing.